Floral Art × Fashion — Artem Krivda Collaboration, Moscow

September 20, 2020

Artem Krivda — A Fashion Collaboration Led by Floral Artists

Presented in Moscow as part of the city’s cultural programme, this project centres around a collaboration with internationally recognised floral artists.

Led by Natalia Zizko — Vice World Champion in floristry — alongside Roman Shtengauer and Vladimir Kazansky, the work places floral design at the forefront. Rather than serving as decoration, the floral elements define each look, transforming the presentation into a series of sculptural, living compositions.

The garments by Artem Krivda function as a refined base — supporting and framing the expressive, organic structures created by the artists.

Floral Art × Fashion — Artem Krivda Collaboration, Moscow | Maria Poleshchuk. Maria Poleshchuk, commercial photographer in Sydney

The palette played a key role.

Deep reds, vibrant greens, and warm golden tones created a saturated visual environment. This use of colour reinforced the emotional intensity of the presentation, while maintaining a clear visual identity.

Each frame required balance — between subject and ornament, between structure and movement. The goal was not only to document the looks, but to translate the energy of the collaboration into a cohesive visual narrative. This project reflects a different approach to runway imagery — one that moves beyond documentation into interpretation.

The show unfolded within a space inspired by a traditional Chinese garden — an environment where nature, structure, and symbolism exist in delicate balance.

This setting became a natural extension of the concept. The floral compositions echoed the visual language of Eastern aesthetics: layered, asymmetrical, and deeply connected to the idea of harmony between human creation and nature. Against this backdrop, the contemporary silhouettes by Artem Krivda created a subtle contrast — structured, modern, and intentionally restrained.

A defining element of the project was the use of living floral compositions.

Unlike artificial or preserved materials, these compositions carried an inherent fragility. Their beauty was immediate, but fleeting — changing over time, reacting to light, movement, and air. This ephemerality added a temporal dimension to the show, where each moment became unrepeatable.

Natalia Zizko — Floral Artist

One of the central figures of this collaboration is Natalia Zizko — an internationally recognised floral artist, Vice World Cup Champion, and award-winning designer.

Working across exhibitions, large-scale installations, and educational platforms worldwide, her practice moves beyond traditional floristry into the realm of contemporary art. Her compositions are defined by a precise balance between structure and spontaneity, where each element feels both intentional and alive.

In this project, Zizko’s work becomes a focal point — transforming the garments into sculptural, living forms and reinforcing the idea of floristry as a fully-fledged artistic medium.

Natalia Zizko adjusting a floral couture piece on model backstage during Artem Krivda fashion presentation, Moscow

Credits
Designer — Artem Krivda

Floral Design — Natalia Zizko, Roman Shtengauer, Vladimir Kazansky

Event — Moscow Seasons
Date — 6 September 2020, Moscow
Photography — Maria Poleshchuk

Working with living materials and spatial compositions, this project required a different photographic approach — one that responds not only to form, but to time, atmosphere, and change.

This work forms part of my ongoing practice documenting fashion, art, and collaborative projects across different cultural contexts.

Available for fashion editorials, campaigns and commissioned creative work.

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