African style fashion

It was a visual dialogue between heritage and contemporary form. The man’s look is based on a traditional Agbada, reinterpreted in a contemporary context. The women’s look — a modern interpretation of the traditional West African wrapper styled with a sculptural corset and a sheer red veil.

For this project, as a team we focused on building a visual space where the garments could interact naturally with the environment. The large industrial studio gave us the scale to work with light, architecture, and composition.

Concept development, working with the space, and a focused production team were key to bringing the idea together.

As it was a commercial project, and only a small part of the series can be shared.

As a creator who works with imagery and cultural codes (and also writes professionally about fashion), I found it especially interesting to engage in this dialogue between contemporary fashion language and traditional cultural elements. This conversation feels very present in fashion today.